Industry Insights
The Marketing Pulse: The power of throwbacks
Nostalgia is everywhere in marketing right now. But are consumers connecting or tuning out? We surveyed over 1,000 Americans to see what’s working and what’s not.
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Explore the OnePulse blog for expert tips, trends, and strategies to create effective online surveys and gain actionable consumer insights.
Industry InsightsThe Marketing Pulse: Why influencer marketing in 2025 needs a rethink
Influencer marketing in 2025 is facing a trust crisis. Discover what consumers want now and how your brand can build credibility.
Industry InsightsThe Marketing Pulse: May 2025
What makes a new product actually stand out? In a world of scrollable sameness, we asked thousands of Brits and Americans which products really caught their eye and why.
OnePulse PlatformConsumer Sentiment: What it is and how to measure it
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OnePulse CommunityDIY consumer insights: Understand what your audience really thinks
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Industry InsightsThe Marketing Pulse: April 2025
What makes a marketing campaign actually stand out? In a world of scrollable sameness, we asked thousands of Brits and Americans which campaigns really caught their eye and why.
- Industry Insights
The Marketing Pulse: Easter Marketing
From what sparks spending to what’s missing in current campaigns, this blog unpacks the insights marketers need to shape Easter campaigns that resonate. Whether you’re planning promos, packaging, or messaging, now’s the time to move beyond the bunny.
OnePulse PlatformHow AI and Micro-Surveys Are Changing the Market Research Game
Traditional market research methods have long been a bottleneck for business innovation. Learn how AI and micro-surveys can transform market research for you.
Industry InsightsThe Monthly Pulse Newsletter
☘️ St. Paddy’s, Shamrock Shakes, and Mummy Pig’s big news. See what Brits are saying.
Industry InsightsThe Monthly Pulse Newsletter
🐣 Peeps Sweet Marshmallow Milk, Duo the Owl’s dramatic “death,” and the wildest egg experiment yet. See how consumers are reacting.