Industry Insights
John Lewis Christmas Advert 2025 : Where Love Lives
Does the 2025 John Lewis Christmas advert ‘Where Love Lives’ live up to the hype? Read the blog to find out!
Blog
Explore the OnePulse blog for expert tips, trends, and strategies to create effective online surveys and gain actionable consumer insights.
Industry InsightsThe Marketing Pulse: Thanksgiving mood, plans and spending (2025)
How are Americans feeling, spending, and celebrating this Thanksgiving? We asked 1,000 consumers and uncovered key insights on mood, plans, budgets, and Black Friday plans.
Industry InsightsThe Marketing Pulse: Christmas adverts 2025
It’s beginning to look a lot like time for the Christmas adverts once again…
Industry InsightsThe Marketing Pulse: NFL campaign reactions 2025
From Snickers to State Farm, OnePulse surveyed 1,000+ Americans to see which 2025 NFL ads scored with fans and which ones fumbled.
Industry InsightsThe Marketing Pulse: UK supermarkets supporting shoppers beyond the till
UK supermarkets are moving beyond price tags and promotions, experimenting with loyalty perks, community initiatives, and cause-driven campaigns. It’s a shift that shows marketing isn’t just about filling trolleys — it’s about building trust and long-term loyalty.
Industry InsightsThe Marketing Pulse: How America is planning, spending & shopping for Halloween 2025
Discover Halloween 2025 consumer trends in the US — from early planners to last-minute shoppers, spending habits, top costumes, and the brands owning spooky season.
OnePulse PlatformThe simplicity test: How to check if your campaign really lands
Check if your creative really lands. Run a simplicity test with OnePulse to see if your campaign messaging is clear, memorable, and ready to launch.
Industry InsightsThe Marketing Pulse: How UK consumers are thinking about Christmas 2025 (and what brands can learn)
Discover how Brits are prepping for Christmas 2025: from budgeting and shopping habits, loyalty stacking, and marketing tactics you need now.
Industry InsightsThe US Monthly Pulse Newsletter: July 2025
🥒 Pickle ramen, red wine salt & proffee. Here’s what consumers really think.
OnePulse CommunityThe Monthly Pulse Newsletter: July 2025
🥪 Pudding or posh sarnie? Brits weigh in. Plus what’s going on with Aldeh and the shift in influencer trust? Get the insights here!