A powerful insights engine
Create a survey. Analyse it in depth. Ask everything you've ever learned.
Features
Create a survey
Build your survey through conversation
AI research co-pilot
Start with a question, idea, brief, article or web link. Tell the AI co-pilot what you want to know, and it turns that into a survey called a Pulse.
Built-in question review
The co-pilot flags leading, unclear or double-barrelled questions before you send, so every question asks what you mean it to.
Targeting and screeners
70+ demographic filters across 50+ countries, plus screeners, so only the people you need to hear from answer.
Multiple question types
Single or multiple choice, sliders, ranking, image choice and open text, so every question gets the format that fits it.
Branching
Send respondent groups down different routes so they answer only what fits them, and you get data that's relevant to you.
Live editor
Every change appears as you chat with the co-pilot, and you can edit any field by hand, so you move fast without giving up control.
AI speed with full human control
The co-pilot can build your survey and suggest improvements, but you can still edit anything by hand and approve the final survey before hitting send.
Analyse in minutes
Every survey you send, analysed in depth
Open-text Themes
Every open-text response is checked and coded into themes with sentiment and verbatims, so you get qual depth at quant scale.
Traceable Evidence
Statistics are calculated, not generated so that you can trace every finding back to its survey, question, and audience.
Insights and decision-ready reports
What it means, why it matters and what to do next, so you walk away with a direct answer to your objective.
Broader Context
Insights are checked against your past research and trusted external sources. If nothing adds to the story, it says so.
Downloadable results
Export raw data, summaries, and charts so you can easily share results with your team and clients.
Pulse Collections
Group surveys by brand or market so each result sits alongside the research it relates to, letting you query an entire collection at once.
Find something interesting? Keep digging
Insights flag open questions and what to test next, so you know what to ask. Send a follow-up survey to the same respondents and keep learning.
Your Intelligence Layer
Ask everything you've ever learned
What is the Intelligence Layer?
It’s your organisation’s research memory. Every survey you send adds real responses, Evidence, Insights and Key Findings to a private knowledge base built from your research.
Instead of searching through old reports or repeating research, you can ask questions across everything you’ve learned, uncover patterns across studies and get evidence-backed answers in seconds.
- Private
- Private to your organisation and its authorised users.
- Growing
- Every survey adds new responses, Evidence and Insights, so it gets more useful over time.
- Human-grounded
- Built on real human responses, never simulated people.
- Evidence-backed
- Every answer traces back to the data behind it, so you can check the source.
- Queryable
- Ask questions across all of it in plain language, so you don't start from zero.
Real voices
Instant access to a global community
High-quality real time data
Our mobile-first community responds in the moment, with every open-text answer quality-checked before it reaches you.
70+ targeting variables
Demographics, consumer habits, lifestyles and traits, so you reach the people who matter to you.
50+ countries
500 responses in around 10 minutes, backed by 9.8M responses every month from around the world.
Solutions
Flexible enough for a variety of research needs
Consumer insights
Measure your brand's awareness and perception compared to your competitors.
Market insights
Explore your market, uncover trends and opportunities, and discover how your brand fits in the market.
Concept testing
Understand awareness, use, perception, preferences and purchase behaviour, and build on every study you run.
Creative testing
Get feedback at every stage, from messaging and packaging to pricing and naming.
Every survey strengthens your next one.
Questions about features, pricing or crafting your first survey? We're here to help.