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M&S is tipped to win the supermarket Christmas ads 2026 crown, but 57% of UK shoppers would rather supermarkets cut ad spend and lower prices.
A fifth summer heatwave, a solar eclipse, and Andy Burnham tightening the rules on everything from vape shops to subscriptions. Here’s how the UK reacted in real time, straight from the OnePulse community.
From electric air taxis and the AI boom to national debt, mail-in voting, Myspace and Dolly Parton, here’s what Americans made of August 2026.
AI can predict what people might say. The real question is how often you still need to ask them anyway. At OnePulse, real people keep the research current, and AI helps us make more of what they tell us.
Fall is back. Pumpkin spice is back. But over half of PSL drinkers are looking elsewhere this year.
DINKWAD, aka dual income, no kids, with a dog. We rounded up 250 of them for a chat about their favourite subject: their dog.
Searches for “cortado” are at an all-time high. We wanted to know whether Americans were just Googling it, or actually drinking it.
A new Prime Minister, World Cup heartbreak, and record heat and drought. July 2026 had plenty to talk about. Here’s how the UK reacted in real time, straight from the OnePulse community.
Turns out ‘I don’t believe in any of this’ is doing a lot of heavy lifting. New survey data on astrology, star signs, and the Lion’s Gate Portal.