Industry Insights
Ranch on chips? 45% of Brits say yes please!
Ranch is gaining attention in the UK. We asked 500 Brits how they would have it, what stops them from buying it and which bottle they’d grab.
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- Industry Insights
Christmas in July? 40% of Americans are still paying off Christmas 2025
Christmas in July is here, but many shoppers are still paying off last Christmas. Discover how Christmas debt, spending, and budgeting compare across the UK and US.
Industry Insights1 in 3 parents need back-to-school basics to cost less
Back-to-school shopping starts early, with parents planning to spend hundreds per child. We asked 1,000 parents across the US and UK where they shop, which deals catch their attention and what pressures they face.
Industry InsightsJune 2026 US Public Opinion Snapshot
A real-time snapshot of US public opinion in June 2026, covering politics, culture, the World Cup, UFO news, housing, consumer trends, and the moments that got Americans talking.
Industry Insights1 in 5 World Cup viewers can’t name a single 2026 World Cup sponsor
From ad-break attention to match-day spending. UK viewers are far more likely to reach for their phones during breaks, while US consumers spend more freely once the game is on.
Industry InsightsJune 2026: A Snapshot of UK Public Opinion
A rare red heat warning, a change at the top of the Labour Party, and the World Cup kicking off, June 2026 had no shortage of big moments. Here’s how the UK reacted in real time, straight from the OnePulse community.
Industry InsightsThe Marketing Pulse: Toy Story 5’s brand partnerships
The Toy Story 5 brand partnerships aren’t random. From Kellogg’s to AT&T, every deal reflects something Disney knew about their audience before signing. Here’s what the data says.
Industry InsightsThe Marketing Pulse: What happens when FIFA World Cup 2026 meets America’s marketing machine?
From the bright pink football boots trend to campaigns from Adidas, Nike and Jeep, we asked American consumers what they think.
Industry InsightsThe Marketing Pulse: Is the future of soda more than just soda? Inside the dirty soda trend
What started as a social media trend is becoming something bigger. We asked 500 American consumers what they think about dirty soda, functional ingredients, specialty drinks, and the future of soda.
Industry InsightsMay 2026 US Public Opinion Snapshot
May brought debate over AI’s growing influence, trust in public institutions, the future of competitive sport through the Enhanced Games, Spencer Pratt’s unexpected mayoral spotlight, and the social media-driven frenzy surrounding Swatch. Here’s how the OnePulse community responded to the stories shaping conversation across the US.