Industry Insights
The Marketing Pulse: Christmas adverts 2025
It’s beginning to look a lot like time for the Christmas adverts once again…
Author
Lois Fearne
Industry InsightsThe Marketing Pulse: UK supermarkets supporting shoppers beyond the till
UK supermarkets are moving beyond price tags and promotions, experimenting with loyalty perks, community initiatives, and cause-driven campaigns. It’s a shift that shows marketing isn’t just about filling trolleys — it’s about building trust and long-term loyalty.
Industry InsightsThe Marketing Pulse: How America is planning, spending & shopping for Halloween 2025
Discover Halloween 2025 consumer trends in the US — from early planners to last-minute shoppers, spending habits, top costumes, and the brands owning spooky season.
OnePulse PlatformThe simplicity test: How to check if your campaign really lands
Check if your creative really lands. Run a simplicity test with OnePulse to see if your campaign messaging is clear, memorable, and ready to launch.
Industry InsightsThe Marketing Pulse: How UK consumers are thinking about Christmas 2025 (and what brands can learn)
Discover how Brits are prepping for Christmas 2025: from budgeting and shopping habits, loyalty stacking, and marketing tactics you need now.
Industry InsightsThe Marketing Pulse: Why influencer marketing in 2025 needs a rethink
Influencer marketing in 2025 is facing a trust crisis. Discover what consumers want now and how your brand can build credibility.
OnePulse PlatformConsumer Sentiment: What it is and how to measure it
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Industry InsightsThe Marketing Pulse: April 2025
What makes a marketing campaign actually stand out? In a world of scrollable sameness, we asked thousands of Brits and Americans which campaigns really caught their eye and why.
- Industry Insights
The Marketing Pulse: Easter Marketing
From what sparks spending to what’s missing in current campaigns, this blog unpacks the insights marketers need to shape Easter campaigns that resonate. Whether you’re planning promos, packaging, or messaging, now’s the time to move beyond the bunny.
OnePulse PlatformHow AI and Micro-Surveys Are Changing the Market Research Game
Traditional market research methods have long been a bottleneck for business innovation. Learn how AI and micro-surveys can transform market research for you.