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M&S is tipped to win the supermarket Christmas ads 2026 crown, but 57% of UK shoppers would rather supermarkets cut ad spend and lower prices.
A fifth summer heatwave, a solar eclipse, and Andy Burnham tightening the rules on everything from vape shops to subscriptions. Here’s how the UK reacted in real time, straight from the OnePulse community.
DINKWAD, aka dual income, no kids, with a dog. We rounded up 250 of them for a chat about their favourite subject: their dog.
A new Prime Minister, World Cup heartbreak, and record heat and drought. July 2026 had plenty to talk about. Here’s how the UK reacted in real time, straight from the OnePulse community.
Turns out ‘I don’t believe in any of this’ is doing a lot of heavy lifting. New survey data on astrology, star signs, and the Lion’s Gate Portal.
Christmas in July is here, but many shoppers are still paying off last Christmas. Discover how Christmas debt, spending, and budgeting compare across the UK and US.
From ad-break attention to match-day spending. UK viewers are far more likely to reach for their phones during breaks, while US consumers spend more freely once the game is on.
A rare red heat warning, a change at the top of the Labour Party, and the World Cup kicking off, June 2026 had no shortage of big moments. Here’s how the UK reacted in real time, straight from the OnePulse community.
The Toy Story 5 brand partnerships aren’t random. From Kellogg’s to AT&T, every deal reflects something Disney knew about their audience before signing. Here’s what the data says.
Everyone’s adding protein, probiotics and collagen to everything. But here’s the thing: most consumers don’t trust any of it. We surveyed UK and US shoppers to find out what’s really going on in functional food right now.