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How are Americans feeling, spending, and celebrating this Thanksgiving? We asked 1,000 consumers and uncovered key insights on mood, plans, budgets, and Black Friday plans.
From Snickers to State Farm, OnePulse surveyed 1,000+ Americans to see which 2025 NFL ads scored with fans and which ones fumbled.
🥒 Pickle ramen, red wine salt & proffee. Here’s what consumers really think.
🥪 Pudding or posh sarnie? Brits weigh in. Plus what’s going on with Aldeh and the shift in influencer trust? Get the insights here!
Nostalgia is everywhere in marketing right now. But are consumers connecting or tuning out? We surveyed over 1,000 Americans to see what’s working and what’s not.
What makes a new product actually stand out? In a world of scrollable sameness, we asked thousands of Brits and Americans which products really caught their eye and why.
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☘️ St. Paddy’s, Shamrock Shakes, and Mummy Pig’s big news. See what Brits are saying.
🐣 Peeps Sweet Marshmallow Milk, Duo the Owl’s dramatic “death,” and the wildest egg experiment yet. See how consumers are reacting.
Keeping up with cultural moments can be tricky, but Ancestry’s consumer insights team stays ahead with OnePulse.