Industry Insights
August 2026 US Public Opinion Snapshot
From electric air taxis and the AI boom to national debt, mail-in voting, Myspace and Dolly Parton, here’s what Americans made of August 2026.
Author
Candyd Casidsid
Industry Insights56% of PSL drinkers are skipping pumpkin spice this fall
Fall is back. Pumpkin spice is back. But over half of PSL drinkers are looking elsewhere this year.
Industry Insights2 in 5 Americans like their coffee fuller and milkier. Cortado does the opposite, but it’s picking up interest.
Searches for “cortado” are at an all-time high. We wanted to know whether Americans were just Googling it, or actually drinking it.
Industry InsightsJuly 2026 US Public Opinion Snapshot
A real-time snapshot of US public opinion in July 2026, from summer heat and lettuce scares to rising tech prices and soccer fever. See what 800 Americans think…
Industry InsightsRanch on chips? 45% of Brits say yes please!
Ranch is gaining attention in the UK. We asked 500 Brits how they would have it, what stops them from buying it and which bottle they’d grab.
Industry Insights1 in 3 parents need back-to-school basics to cost less
Back-to-school shopping starts early, with parents planning to spend hundreds per child. We asked 1,000 parents across the US and UK where they shop, which deals catch their attention and what pressures they face.
Industry InsightsJune 2026 US Public Opinion Snapshot
A real-time snapshot of US public opinion in June 2026, covering politics, culture, the World Cup, UFO news, housing, consumer trends, and the moments that got Americans talking.
Industry InsightsThe Marketing Pulse: What happens when FIFA World Cup 2026 meets America’s marketing machine?
From the bright pink football boots trend to campaigns from Adidas, Nike and Jeep, we asked American consumers what they think.
Industry InsightsThe Marketing Pulse: Is the future of soda more than just soda? Inside the dirty soda trend
What started as a social media trend is becoming something bigger. We asked 500 American consumers what they think about dirty soda, functional ingredients, specialty drinks, and the future of soda.
Industry InsightsMay 2026 US Public Opinion Snapshot
May brought debate over AI’s growing influence, trust in public institutions, the future of competitive sport through the Enhanced Games, Spencer Pratt’s unexpected mayoral spotlight, and the social media-driven frenzy surrounding Swatch. Here’s how the OnePulse community responded to the stories shaping conversation across the US.