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Can design brief.pdfPDF, 4 pages

I want to test our new can design with Millennials and Gen Zs.

I've drafted your product test for Millennials and Gen Zs.

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Can design brief.pdfPDF, 4 pages
I want to test our new can design with Millennials and Gen Zs. Can you check the questions for bias?
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Audience

United States Age range: All Ages 18 - 44 Add Soda drinkers

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How appealing is this can design? How would you rate this packaging?
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Can design brief.pdfPDF, 4 pages

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Sip can test
Closed

Sip can test

Test the new Sip can design with Gen Z and Millennial soda drinkers in the US: how appealing it is, first impressions, and what to change before launch.

500 / 500

Responses

10m

Pulse duration

23 Oct 2026

Date

Audience

500 Ages 18 - 44 Soda drinkers Gender: All
Data Analysis Intelligence

A strong first look

How would you rate this packaging?

Love it

41.2%

Like it

30.8%

It’s okay

18.6%

Not keen

6.0%

Not for me

3.4%

Comments

jordan_k

“Looks fresh and premium, I’d pick it up.”

Show all 126 comments

Key Takeaways

Most respondents like the new can, and very few dislike it.

  • Strong approval: 72% rate it 4 or 5 out of 5, while only 9.4% rate it 1 or 2.

Show more

500 Responses • Exclusive

Verdict Based on 500 respondents in the United States

Gen Z and Millennials rate the new Sip can highly, so launch it with a bolder logo to stand out on shelf.

Respondents like the clean red design and say it feels fresh and premium. Ratings are strong across both generations 1

  • Strong rating: 72% rate it 4 or 5 out of 5 2
  • Fresh and premium: the top first-impression themes 3
  • One weak spot: 1 in 4 find the logo hard to read 4

Confidence: the rating lead is clear, and Gen Z and Millennial scores are level, so one design works for both.

Report

Full report

6 sections with charts and recommendations

Open report
Back to analysis Share Download PDF
Verdict Key findings Most rate the new can highly One design works for both generations What to do now Recommended follow-up research
ClosedSip can test

Gen Z and Millennials rate the new Sip can highly, so launch it with a bolder logo to stand out on shelf.

Respondents like the clean red design and say it feels fresh and premium. Ratings are strong across both generations, and one weak spot stands out: the logo.

Respondents

500

Market

United States

Questions

2

Fieldwork closed

23 Oct 2026

Research objective

Find out how Gen Z and Millennial soda drinkers in the US react to the new Sip can design: how appealing it is, their first impressions, and what to change before launch.

What we tested

Shown with question 1.

Key findings

72% rate the new can 4 or 5 out of 5

Clear lead
Rated 4–572.0%
Rated 1–29.4%

“Fresh” and “premium” lead first impressions

Level
Fresh38.2%
Premium31.6%

26.4% find the logo hard to read at a glance

In this sample
Hard to read26.4%
Easy to read61.0%

Most rate the new can highly

How respondents rated the new can

Love it

41.2%

Like it

30.8%

It’s okay

18.6%

Not keen

6.0%

Not for me

3.4%
Source 1

In total, 72.0% rate the new can 4 or 5 out of 5, and only 9.4% rate it 1 or 2. Gen Z (73.1%) and Millennials (70.8%) are level, so one design works for both.

“

Looks fresh and premium, I’d pick it up over my usual.

RespondentOpen-ended answer

One design works for both generations

ComparisonMeasureResultConfidence
Gen Z vs MillennialsRate it 4–573.1% vs 70.8%Level
Gen Z vs MillennialsSay “fresh”40.2% vs 36.5%Level
Daily vs weekly drinkersRate it 4–576.8% vs 66.3%Reliable

Gen Z and Millennials react to the can in almost the same way. Daily soda drinkers rate it highest, so they are the strongest launch audience.

What to do now

1

Launch the new can design for both Gen Z and Millennials.

In total, 72.0% rate it 4 or 5 out of 5, and the two generations are level.

2

Keep the red and the clean layout, and lead launch copy with “fresh”.

“Fresh” (38.2%) and “premium” (31.6%) are the top first impressions.

3

Make the Sip logo bolder before the can goes to print.

26.4% find the logo hard to read at a glance, the most common complaint.

Recommended follow-up research

Questions this Pulse raised but could not answer, ready to run as your next Pulse.

Recommended first

Does a bolder logo make the can stand out more on shelf?

Why: 26.4% found the logo hard to read, but this Pulse did not test alternatives. Showing both versions on a shelf would show which one shoppers notice first.

Audience

Same audience
US soda drinkers, 18–44

Design

Show the current can and a bolder-logo can side by side on a shelf, and ask which stands out first.

Size

500 respondents
Discuss in chat Create this Pulse
Closed

Sip can test

Test the new Sip can design with Gen Z and Millennial soda drinkers in the US: how appealing it is, first impressions, and what to change before launch.

500 / 500

Responses

10m

Pulse duration

23 Oct 2026

Date

Comments

jordan_k

“Looks fresh and premium, I’d pick it up.”

Show all 126 comments

Key Takeaways

Most respondents like the new can, and very few dislike it.

  • Strong approval: 72% rate it 4 or 5 out of 5, while only 9.4% rate it 1 or 2.

Show more

Verdict Based on 500 respondents in the United States

Gen Z and Millennials rate the new Sip can highly, so launch it with a bolder logo to stand out on shelf.

Respondents like the clean red design and say it feels fresh and premium. Ratings are strong across both generations 1

  • Strong rating: 72% rate it 4 or 5 out of 5 2
  • Fresh and premium: the top first-impression themes 3
  • One weak spot: 1 in 4 find the logo hard to read 4

Confidence: the rating lead is clear, and Gen Z and Millennial scores are level, so one design works for both.

Evidence

Overall rating

72.0% rate the new can 4 or 5 out of 5, and only 9.4% rate it 1 or 2.

Question 1500 responses

Full report

6 sections with charts and recommendations

Open report

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