Industry Insights
The Marketing Pulse: May 2024
Explore the marketing takeaways from this month’s top campaigns across the UK and US, including Apple’s “Crush” ad, McDonald’s Mental Health initiative, and KFC’s summer campaign.
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Industry Insights
Industry InsightsThe Marketing Pulse: Pet marketing
Explore the effectiveness of pet marketing campaigns from the UK and US, and learn how these insights can drive your marketing success.
Industry InsightsWhat women want from brands
n the world of brands, the conversation around female empowerment and gender equality is louder and clearer than ever before. Still, 71% of women don’t feel heard. On top of this, only 22% of women believe that brands understand their issues and challenges today.
Industry InsightsSuper Bowl 2024: Insights into the commercials
Whether you’re a die-hard football fanatic or just in it for the halftime show and all those snacks, it’s widely known that the Super Bowl captures the interest of millions.
Industry InsightsGet to know your customers
If you’re here because you’re trying to understand your customers better, then you’re exactly where you need to be! After all, half of consumers report feeling a strong connection to a brand that genuinely gets them.
Industry InsightsLooking ahead to 2024…
As we stand on the brink of 2024, there’s one word on everyone’s lips – resolutions…
Industry InsightsWhat got Americans Pulsing…
Before we call time on 2023, it’s time to stroll down memory lane and revisit the moments that made 2023 stand out…
Industry InsightsWhat got Brits Pulsing…
Grab a cuppa (or a Baileys, given the season) and join us as we explore the highlights and the not-as-high-lights of the past twelve months…
Case Studies‘Tis the season for ads!
If you ask two-thirds of Brits, they’ll confirm that as soon as November hits, it officially becomes socially acceptable for it to start snowing those festive ads…
Industry InsightsEerie insights you need to know
Dive into our cauldron of insights and discover how Brits feel about Halloween this year!