Industry Insights
The Marketing Pulse: What happens when FIFA World Cup 2026 meets America’s marketing machine?
From the bright pink football boots trend to campaigns from Adidas, Nike and Jeep, we asked American consumers what they think.
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Consumer insights
Industry InsightsThe Marketing Pulse: Is the future of soda more than just soda? Inside the dirty soda trend
What started as a social media trend is becoming something bigger. We asked 500 American consumers what they think about dirty soda, functional ingredients, specialty drinks, and the future of soda.
Industry InsightsThe Marketing Pulse: Spring Launches 2026
Read about new flavors and products making their debut this spring, together with consumer reactions gathered from OnePulse.
Industry InsightsGet to know your customers
If you’re here because you’re trying to understand your customers better, then you’re exactly where you need to be! After all, half of consumers report feeling a strong connection to a brand that genuinely gets them.